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Dale Harris Welcomed as New Brand Ambassador

Dale Harris in coffee roastery with GbS grinder

Dale Harris Welcomed as New Brand Ambassador

24. März 2026

News

Dale is a highly respected coffee expert and the World Barista Champion of 2017. Over the years, he has built a reputation for his dedication to coffee sustainability, barista training, and education within the Specialty Coffee Association. As the owner of Ithaka Coffee Roastery, Dale continues to shape the industry through his passion for quality and knowledge sharing.

 

What makes this partnership especially meaningful to us is that it’s built on a long-standing connection. Throughout his career, Mahlkönig grinders have consistently been part of Dale’s journey—supporting his work on competition stages, in training environments, and behind the bar.

 

“At every stage of my career, Mahlkönig grinders have been a constant—tools I’ve relied on in competition, education, and daily coffee service. Partnering with Hemro Group feels like a natural next step. I’m looking forward to working closely together, sharing knowledge, and continuing to push coffee quality forward through innovation and collaboration.” — Dale Harris

 

At upcoming international trade fairs and events, Dale will present and take a deep dive into the Grind-by-Sync system and our latest grinder innovations. His first appearance will be at this year’s World of Coffee in San Diego, USA.

 

Together, the top barista and the grinder manufacturer are looking forward to an intensive exchange of knowledge and close cooperation. With their perfectly complementary expertise, Dale Harris and Hemro Group are joining forces to elevate coffee enjoyment to the next level.

 

“Welcoming Dale Harris as our Brand Ambassador marks an important step for Hemro Group. His deep expertise, curiosity, and commitment to advancing coffee quality align perfectly with our values. Together, we aim to strengthen knowledge exchange within the industry and continue developing technologies that truly support coffee professionals around the world.” — Ziya, CSO Hemro Group

 

In addition, we will be sharing a range of high-quality videos and online classes, where Dale will present and explain our products and technologies in even greater detail—making this knowledge accessible to the global coffee community.

 

As a result of this collaboration, the international specialty coffee community can look forward to impressive product presentations and exciting new highlights in coffee grinding innovation throughout the year.

 

We’re excited about what’s ahead and look forward to sharing more with you soon. Stay tuned.

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