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Hemro Group rebrands its corporate identity

hemro rebrand

Hemro Group rebrands its corporate identity

04. November 2022



drum roll please… we are LAUNCHING A REBRAND.


We are excited to share our new corporate identity with you.


At Hemro we combine the unique and industry-leading grinding expertise of our four internationally renowned brands – MahlkönigDitting, Anfim and HeyCafé – in one global group organization. Continuous development is at the heart of our Hemro DNA.


And 2022 was truly a year of enormous development for the Hemro Group.


We moved into and expanded our production sites and offices.


We moved our Italian production site to a new state-of-the-art facility just outside the historic center of Milan in order to fulfill increased global demand and reduce lead times.


We opened our first Hemro US office in Seattle, WA in order to be closer to our American partners and the American coffee scene. We are moving our headquarters in Zürich, Switzerland to a new and inviting location, which will feature own inhouse Hemro Academy training facilities, in November.


We brought new innovation to our global market.


Our latest technological breakthrough with the Mahlkönig E80S GBW adding true Grind-by-Weight technology to the already fastest speed in the market (2.5 sec per 20 g shot) with the highest volume output (10 double shots a minute), which was Mahlkönig E80S.


Also, with launching our newest HeyCafé innovation – the HeyCafé Buddy.


We developed on our digital journey.


We continued our e-commerce journey with the launch of making our home product X54 Allround Home Grinder as well as a curated selection of spare parts, burrs and accessories for our professional grinder portfolio directly available in the US.


We launched our first mobile Mahkönig app for home baristas available on iOS and GooglePlay in October 2022.


our claim and what we stand for


Overall we could realize before unseen growth for all brands and business units in a still challenging market situation. We believe these demand for a new look & feel – a visible sign of Hemro Group entering a new era.


A crucial tool that helps us to do this is our new corporate identity: A new modern and light logo, a fresh colour scheme, and contemporary typography accompanies our commitment to becoming even better.

CEO Marcel Lehmann